Hersh Markusfeld
President and CEO
(415) 464-1020
hershm@inscon.net

1986 - Present Strategic Health Management Corporation
President and CEO of SHM, a consulting firm specializing in the development and marketing of long-term care insurance products. Clients have included Bank of America, Life Investors Insurance Company of America (a subsidiary of AEGON USA), Medical Life Insurance Company, Lincoln National Insurance Group, and other major insurers.

2001 - 2005 IntelRx, LLC (now InteliScript)
Founding partner. IntelRx provides online prescription histories and interpretive software to insurers, giving them access to real-time medical information in their underwriting and claims investigation processes. Assisted in sale of IntelRx to Milliman, Inc.

1994 - 1999 Matrix Direct
Co-Founder of Matrix Direct. Assisted with key strategic affiliation with major insurer and funding.

1974 - 1986 Fireman’s Fund American Life Insurance Company (now Genworth Financial)
Appointed Executive Vice-President and member of the Board of Directors of FFAL in 1984. As profit center executive for group and direct response business, increased pre-tax profits from $2 million to over $30 million in 12 years. Instrumental in building FFAL into an industry leader in the field of long-term care insurance.

1963 - 1974 Mutual Life Insurance Company of New York
Assistant Actuary specializing in group insurance and association business.

Professional Designations:
• Fellow, Society of Actuaries
• Member, American Academy of Actuaries

Education:
• B.S., Mathematics, Massachusetts Institute of Technology, 1960
• Honorary Scholarship Student, Piano and Music Theory, Julliard School of Music, NYC. 1951-55

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